Digital technologies — including social media, the cloud, data analytics, and mobile — are rapidly emerging as disruptive forces for businesses across all industries, from retailers and banks to carmakers and energy companies. These technologies are fundamentally changing how consumers interact with businesses, while opening new business models. These technologies are releasing a wave of IT-led innovation and creating new revenue and cost-saving opportunities.

RKTPL collaborates in developing a digital business strategy that is aligned to your key business objectives and leverages digital technologies to produce a significant competitive advantage. With a comprehensive suite of services to aid in digital transformation, RKTPL can help support and accelerate your organization’s journey to unlock productivity gains across all levels of your organization.

Create engaging and consistent digital experiences across every touchpoint

  • Innovation and business value – Our team of strategists help in enabling better understanding of business model innovation. Rethinking value definitions based on customer insights and providing frameworks for driving organizational change based on the same.
  • Market and customer management – Our consultants assess, analyze, and build strategies for you that address new and existing markets, improve marketing, sales, service effectiveness, and optimize cross-channel interactions to create a differentiated customer experience.
  • Operating model – Our industry subject matter experts help clients to design and establish appropriate operating models – processes, supply chain strategies to effectively connect, collaborate, and conduct business.

Every era brings a new mandate for businesses operating in it. Within a decade, business focus has moved from assets to commerce, and now to the customer. Rapid technological and consumer evolution is pushing enterprises to be more intuitive, agile, and transparent – more Digital. Digitalization is changing business models and processes; making them increasingly customer centric. The fuel to this transformation is data, that’s driving insight led competitive differentiation.

Digital transformation initiatives can help enterprises:

  • Deliver high touch convergent experiences that are human, insightful, and data driven
  • Amplify efficiency and boost revenue from operations
  • Empower employees and boost workforce productivity and drive innovation
  • Reduce costs and risks with informed decision-making
  • Form closer partnerships with increased collaboration

However, digital transformation can be complex.RKTPL Digital Business Services, with its unique, insight led, Mindful Thinking process, enables organizations to realize Digital Capital from business outcomesIn this approach, we consider the strategy and objectives as well as value chains and enablers of transformation. A holistic process, Mindful Thinking encompasses user profiling, journey mapping, digital audits, design engineering, rapid prototyping, and market testing – assessing a 360 impact on business.

Our digital transformation solutions help clients:

  • Simplify digital transformation and induce digital capabilities faster
  • Adapt to changing business landscape and scale at speed
  • Engineer next-generation products and services focused on the digital age
  • Transform digital experience, modernize the operational process, and mobilize business

To accelerate this transformation, we offer a digital consulting workshop that helps organizations outline a structured approach for digital technology adoption and a clear roadmap and joint vision for the digital strategy.

Our Offerings

Digital insights

Digital insights driven business models are the truth of the customer-centric economy. However, identifying the possibilities hidden away in the tremendous amount of data is becoming increasingly difficult for organizations. As traditional analytical methods become obsolete, businesses need to reinvent the way they utilize data to glean actionable insights. RKTPL Digital Insights Services helps you:

  • Leverage cutting-edge data analytics solutions
  • Derive near real-time actionable insights
  • Discover innovative solutions to business problems
  • Drive informed decision making

Rapid Prototyping

Developing for competitive differentiation requires more than just an innovative idea, it requires organizations to deliver fast and deliver smart. Competitive advantage lies in the ability to bring ideas to life at the speed of light, gather and incorporate feedback, and accelerate time to market to morph into the next-gen of delivery ecosystem. Our rapid prototyping offering enables organizations to:

  • Inspire ingenuity by hyper accelerating idea-to-prototype process.
  • Share vision and opportunities for digital transformation with all the stakeholders.
  • Garner quick feedback, adapt, build, test, and deploy solutions.
  • Identify the best-of-breed concepts and deliver them with speed.

Digital Experiences

Market dynamics are shifting at unprecedented rates, forcing organizations to respond to change with equal urgency. Technology has become central to digital businesses blurring the digital and physical worlds and enabling dynamic and complex interaction of people, businesses, and intelligent “things”. Organizations must embrace these forces of digital proliferation to create connected digital experiences, or risk becoming extinct. We enable organizations to:

  • Create digitally enhanced omnichannel experiences.
  • Amplify customer understanding using capabilities like IoT, analytics, and mobility.
  • Define path-to-purchase customer journey from awareness to decision.
  • Customize offerings using predictive analytics and recommendation engines.
  • Optimize and enhance interactions throughout the customer lifecycle.
  • Leverage Mindful Thinking approach to enhance efficiency and deliver Digital Capital faster.

Digital Enabled Application

RKTPL’s Digital Enabled Application Services aim to empower organizations across the entire application life cycle. From design to building and managing the applications, our application services experts work with our clients to facilitate application-centric transformation.We enable organizations to:

  • Redesign enterprise architecture to accelerate digital capital creation.
  • Transform enterprise content management strategy to deliver highly contextual experiences.
  • Enhance omnichannel capabilities by leveraging latest technologies.
  • Design purpose built applications to resolve unique business problems.
  • Manage high volume inventory to ensure accurate and up-to-date product information.
  • Embrace open source technologies to create new, reliable, robust, scalable, and economical applications faster.

Legacy Modernization

One of the biggest challenges for CIOs today is to ensure technology and business process evolution are in sync and systems, people, and processes are future ready. Modernization delivers competitive advantages of agile business processes based on new technologies and architecture. It also helps mitigate risks and reduces the cost of ownership.We empower organizations to:

  • Reengineer business processes and accelerate development cycle by enabling innovation.
  • Tap in to the resource base of modern skill sets.
  • Drive higher ROI by improving business and operational efficiency.
  • Overcome application design limitations and support new business requirements.
  • Build an easy to adopt, low cost, secure, and scalable solution.

Digital Platforms

RKTPL Digital Platforms empower organizations with information and interactions to hyper accelerate value creation. Our unique IPs leverage emerging technologies like augmented intelligence, robotic process automation, big data analytics, internet of things and augmented reality enabling companies to become customer centric, frugal & insight driven. We build innovation systems through a process of Mindful Thinking to help our clients:

  • Focus on consistent & intuitive experiences: Link every journey, no isolations.
  • Built to adapt and scale: Take ‘one’ to ‘millions’.
  • Deliver with speed: Fast to market, key to winning the market.
  • Place users at the center of everything: And yet, treat every customer as ‘one’.

Customers are online today and most of their decisions are structured through their digital experience. We can help you to engage with customers, personalize experiences and build a strong market advantage.

Your consumers are talking about you, are you listening?

Digital transformation is essential for your business today, especially since the advent of smart devices among the customer base. You need to create personalized experiences for consumers across channels. Such personalization evolves from harnessing data from mobile, social media, online etc. Thereby you can understand your customers and target services or products accordingly to better your customer satisfaction.

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